Barking Mad has launched a new mobile dog grooming
franchise opportunity with a competition to win a business
worth £11,950. Here, managing director Lee Dancy reveals all.
Article by Jo Radford http://www.petproductmarketing.co.uk
Barking Mad is a successful, award winning national pet care business,
offering a luxury alternative to kennelling across the UK.
Now the business has expanded into the grooming sector with Barking Mad
Professional Mobile Dog Grooming — a new franchise business complementing
its established and successful brand. The company recognises that the grooming
industry is currently unregulated legally and as a result has suffered from rogue unqualified operators. Barking Mad is the first branded franchise provider to raise the bar by ensuring all groomers sign up to become fully City & Guilds qualified in order to build on a reputation that people can rely on.
Tell us more about Barking Mad
Barking Mad franchising offers a quality and lucrative opportunity for those wishing
to work in the buoyant dog grooming industry. The original Barking Mad concept,
which continues to grow from strength to strength, arranges for dogs to stay with one of its network of loving host families while owners are away — a preferable alternative to
kennelling that many dogs and owners find
stressful. The existing business enjoys a hardearned
reputation for quality, and we believe
this positions us perfectly to deliver
the equivalent high standards in mobile
On the back of this reputation, Barking Mad
is the first stand-alone dog wash and grooming
business to have achieved British Franchise
Association (BFA) member status and the
first Barking Mad Professional Mobile
Grooming franchise will begin trading in l
ate 2013/early 2014.
How does franchising work?
Franchising offers a better business alternative
to the majority of independent self-starters in
the dog care industry. Franchisees will benefit
from the business expertise and support that
we, as an experienced franchisor, can offer.
Current Barking Mad franchisees will work
alongside new grooming franchisees under
the parent Barking Mad dog care brand. We also have a dedicated, UK-based customer contact centre. This service will take calls
and messages on behalf of Barking Mad dog
groomers so that when a customer telephones
to make an appointment they get to talk to a
real person who is friendly and knowledgeable
rather than an answering machine or be
subject to poor quality mobile reception while
on the road in the grooming van.
Will it work for me?
Over the last 13 years, we have gained a wealth of experience within the pet industry and
franchising sector. Our national operations
manager Lisa Morton adds 13 years of
hands-on mobile grooming experience to a
system that represents an excellent template
for franchising. It’s the perfect fit where we
know we can offer a proven professional
business model in a profitable sector.
Lisa adds: “Individuals with a passion
for dogs who see the opportunity that
there is to work in the grooming sector
don’t necessarily have all the skills and
understanding they need to make it work.
Barking Mad offers award winning support
and years of business and grooming experience
in one turn-key operation.
“The existing Barking Mad dog care network
will complement our grooming franchises
well, as we will have similar customers,
many of whom will know and trust the
Barking Mad brand.”
We are confident that mobile grooming by
qualified dog stylists, alongside innovative
products, combined with the added
convenience of coming to the customer will
explode across the UK in the coming years.
We frequently receive requests for a
professional and reliable service and our
experience shows that a well-run franchise
can expect to be booked up months in
advance with repeat business gained by local
marketing, reputation and referral.
What are your credentials?
Barking Mad Professional Mobile Grooming
is a member of the British Dog Groomers’
Association and Barking Mad Ltd is also a
member of the Pet Services Association, both
divisions of the Pet Industry Federation.
The existing business, launched in 2000,
commands a dog-loving network of over
20,000 people, utilising 1,300 trusted host
families across 60 successful franchise
territories and is a member of the British
This year Barking Mad scooped the British
Franchise Association HSBC Franchisee
For more information and to find out how you can
win back the franchise fee of your very own Barking
Mad Professional Mobile Dog Grooming Franchise
call the Barking Mad head office on 01524 276476,
email firstname.lastname@example.org or