Meet The Team

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Rachel Stewart Barking Mad 2019 Resized

Rachel assumes the title of Managing Director, responsible for Operations and Strategy and has been involved with BM for almost 4 years.She comes from a commercial background, previously Commercial Director at Trinity Mirror Plc and held a Board position at Clear Channel Outdoor. She has two great passions: Shoes and Charlie her chihuahua!

“I love getting stuck in to what makes our dog business owners tick. It’s very rewarding to have so many different and interesting dog lovers to work with and seeing them grow and develop year after year” 

Rachel Stewart
Managing Director, Strategy & Operations

Richard Dancy Barking Mad 2019 (1)

Richard has many years of experience at Barking Mad in the franchise industry. As our Marketing Communications Director Richard is our champion of spreading the word about all things Barking Mad including national awards, media and PR. He is our social media trainer and network advisor ensuring that our dog sitting professionals are fully able to take advantage of all online opportunities. In his free time, Richard can be found driving his Landrover Defender through lakes and spending time with Lotti, his beloved Dalmatian.

“I am always delighted to meet and work with everyone Barking Mad especially as we have such a diverse wealth of knowledge with experience in so many different sectors all brought together by our passion for pets.

(Spotty dogs are the best!)”

Richard Dancy
Managing Director, Marketing & Communications

Lee Dancy Barking Mad Founder Managing Director Outside Corporate

“I am continually rewarded by how many lives have changed positively as a result of Barking Mad, including those of our customers, their dogs and our totally dedicated and wonderful host families”


Lee founded Barking Mad back in 2000 and although now retired, she regularly visits and keeps in touch with the team. Lee and family are dotty about dalmatians! Find out more about Lee’s story – click here.

Lee Dancy
Barking Mad Founder

Bronte Barking Mad Dalmatian Head Shot Dog Sitting Home Boarding

Bronte our beloved dalmatian was Lee’s inspiration for founding Barking Mad.

Bronte was a regular in the office and everyone met her to receive her wag of approval (a job now passed on to Lotti). We will never forget ‘our Bronts’ as Barking Mad continues to inspire dog loving communities far and wide.

Chief Executive

Al Nicholson Barking Mad Dog Sitting Home Baording Head Office

Ready to help you on the phone, email or message Al is the font of all Barking Mad customer service knowledge. Alistair and his wife Suzi have two gorgeous Border Terriers who keep them in order.

“As an avid dog lover and owner I really enjoy being able to tell potential customers about the Barking Mad service, knowing that their dogs can enjoy a type of care that they just can’t get elsewhere.”

Alistair Nicholson
Customer Contact Centre Advisor

Helen Shaw Barking Mad Dog Sitting Home Boarding Head Office

Helen is Lee Dancy’s right hand woman and a font of operational knowledge for everyone at Barking Mad, as well as being our lead UKAS ISO9001 expert. Quality management is her middle name! She’s a real football fan and she also loves country walks with her beloved Staffordshire bull terrier, Blue.

“I love working with everyone Barking Mad not least the wagging tails and happy people I meet every day. Working with Lee and her team is a privilege and no two days are ever the same”

Helen Shaw
Quality & Compliance Manager

Fiona Butterworth Barking Mad Home Boarding Dog Sitting Head Office

With a real head for figures, Fiona is always on hand to advise and support our franchise network, whilst also managing the day to day running of Barking Mad HQ.

Fiona says, “If you’re talking to me it’ll be about money!”

Fiona Butterworth
Office Manager & Accounts Support

Suzi Nicholson Barking Mad Dog Sitting Home Boarding Head Office

Suzi is our whirlwind of marketing and media expertise! She launches our franchise business owners on the path to success and encourages their growth with unwavering support and enthusiasm. Suzi loves to spend time with her border terriers, Polly and Charlie.

“I have worked with many businesses and some fantastic brands but Barking Mad is something special. I can’t wait to launch our next dog loving business owners into an area near you!”

Suzi Nicholson
Business Development Consultant

Lotti Dancy Barking Mad Dalmatian Dog Sitting

Spotty Lotti is our trainee office dog Dalmatian. Her skills include vetting prospective franchise owners with one sniff (we call this the ‘Lotti Test’), snaffling sandwiches, protecting the office from the window cleaner/postman and greeting HER staff with a wet nose and very waggy tail.

Lotti says, “Will you share your lunch with me?”


Lisa Mercer Barking Mad Dog Sitting Home Boarding Head Office

Lisa is our dog behaviour consultant and in-house dog training expert, as well as being on hand to answer your queries in the contact centre. She is a full member of the ADPT (Association of Pet Dog Trainers), having been assessed and approved as a trainer. She has many years of hands-on experience with dogs and regularly attends training courses and seminars to keep up with the latest and most advanced aspects of canine behaviour and training.

Lisa says, “You don’t have to be Barking Mad to work here but it helps!!”

Lisa’s favourite canines are ‘Velcro Vizslas’

Customer Contact Centre Advisor

Ellie Taylor Barking Mad Dog Sitting Home Boarding Head Office

Ellie is our communication champion and can be found conversing on the phone, on web chat and various social media platforms – sometimes all at the same time! As a real dog lover, Ellie can’t wait to talk to you about your dog. Her best friend is a springador called Luno.

“It’s safe to say, a dog will always put a smile on my face, especially Luno – my favourite springador.”

Ellie Taylor
Customer Contact Centre Advisor

Karen Robinson Barking Mad Dog Sitting Home Boarding Head Office

Karen is our wordsmith, who combines a love of dogs with a passion and flair for creative content. She’s always on the look out for new topic ideas and stories that will appeal to our growing community of dog lovers, so please do get in touch.

“You can most often find me blogging about all things dog related with my border collie, @MrPaddyPaws, curled up by my feet.”

Karen Robinson
Content Manager

Caroline Fisher Barking Mad Dog Sitting Home Boarding Head Office

Caroline is the organisational super star who ensures that Barking Mad provides the very best service. From corporate hospitality to interior design, Caroline has it covered and always offers the warmest of welcomes to our visitors at HQ. She bakes amazing cakes too!

“I love to welcome all the smiling faces into the office here and make it feel like home”

Caroline Fisher
Franchise Coordinator

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