Barking Mad was launched in Kirkby Lonsdale, Cumbria in May 2000 by Lee Dancy, as an alternative to kennels. After booking a trip to America and needing pet care, Lee had great difficulty in finding an alternative to traditional kennels. Dog boarding kennels was not an option for Lee’s nervous dog who needed care, affection and reassurance while she was away.
Research showed that there was a demand for something different and so she set about creating a whole new concept. Soon after the business launch in 2000, Barking Mad began to receive enquires from all over the UK, so in year 2, Barking Mad became a franchise business.