Become a Franchisee
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Alex & Chris Cowe Case Study
Why would an about-to-be-made redundant Human Resources Director of a major US global manufacturer and his stay-at-home wife choose to take on a franchise?
Well, to turn a love of dogs into a challenging and satisfying enterprise, that’s why!
As hosts for Barking Mad, Fife, we had gained meaningful insights into the company which led us to investigate the world of franchising. We knew that being passionate about dogs alone would not be enough, we had to be realistic, self-motivated, business-minded and determined to make this venture profitable.
By the time we launched Barking Mad in the virgin territory of Perthshire and Clackmannanshire in September 2006 we had long since done our homework to ensure our success.
How would we describe our first 3 years?
Packed full of new things to learn, stimulating and rewarding, challenging and never-ever boring.
Not content with one territory and against economic conditions at the time we took over Fife (an existing territory of 4 years standing) in November 2009. This has meant bringing additional staff on board and learning how to run two businesses.
For us, one of the major advantages of being franchisees is the supportive network within Barking Mad.
Our continuing success and enjoyment are due in no small measure to our wonderful host families, our loyal customers (old and new) and to each and every dog for whom we have undiminishing passion.